Leadership

In the competitive business environment, boards of directors must focus on maximizing shareholder value by integrating seasoned sales and marketing leaders. Their expertise enhances strategic initiatives and profitability through informed go-to-market strategies and evaluating growth opportunities. Appointing such professionals ensures long-term success, aligns with market changes, and fulfills shareholder expectations.

We know this, but we keep pushing the lie – the lie that the problem with getting a board appointment lies with your confidence in your ability to do the job. There is a completely different problem and when you understand this, you will not wait another day to start applying. The Research that had…